Tom Gilson

Campus Crusade and “Cru:” It’s Not About Us

Here’s where I think so many people are getting it wrong about Campus Crusade’s name change, especially the ones who say we’re doing it because we’re “ashamed” of Christ, or backing away from Christ, or falling away from Christ. They think it’s about us.

It’s not.

It’s about the millions of people who need to know Jesus Christ, and opening every possible door to reaching them with his truth. We are changing our name to advance that cause.

I have already written on how we hope and believe a new name will help. I ask you to read it (or re-read it) with this in mind: it’s about the mission. It’s about those who don’t know Christ, and their need to come to life in Him.

If we believed it would serve that mission better, we would all mount ten-foot crosses on top of our cars. If we believed it would serve the cause better we would wear the name of Christ in lights on our foreheads. If we believed it would reach more people for Christ, we would put His name in our organization’s name a hundred times! We love Jesus Christ, and we want others to know about him.

The reason we’re not doing those things (and our critics aren’t either) is not because we’re ashamed of Christ or falling away from him. It’s because they’re not good ideas.

We’re seeking the best way to reach people for Christ. That’s what it’s about.

Commenting Restored

The comment function here has been out of service, possibly causing frustration, for which I apologize. You can comment again now, and it will save and post as it should do. First-time commenters' comments will not appear, however, until approved in moderation.

2 thoughts on “Campus Crusade and “Cru:” It’s Not About Us

  1. As a person who has ministered on campus for a long while, I welcome the name change to Cru, because it has been a slow but needed change. I don’t think “Crusade” is a word that is good to use in the same sentence as Christ. So my hats off to you. I think it honors Christ, and makes room for the gospel.

Comments are closed.


Subscribe here to receive updates and a free Too Good To Be False preview chapter!

"Engaging… exhilarating.… This might be the most surprising and refreshing book you’ll read this year!" — Lee Strobel

"Too Good To Be False is almost too good to be true!" — Josh McDowell

Purchase Here!

More on the book...

Discussion Policy

By commenting here you agree to abide by this site's discussion policy. Comments support Markdown language for your convenience. Each new commenter's first comment goes into moderation temporarily before appearing on the site. Comments close automatically after 120 days.

Copyright, Permissions, Marketing

Some books reviewed on this blog are attached to my account with Amazon’s affiliate marketing program, and I receive a small percentage of revenue from those sales.

All content copyright © Thomas Gilson as of date of posting except as attributed to other sources. Permissions information here.

Privacy Policy

%d bloggers like this: