The Apostle and the Marketer

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If Paul or the Gospel writers had run their plan by a marketing expert:

In short, your proposal does not have market appeal, tolerance, nor sustainability to either Jew or Greek. It would be a nightmare for our investors and, frankly, it would put me out of a job. Take my advice (unless you want to be out of a job as well—and end up dead!) change your story.

[From The Marketing Failure of the Christ Story | Parchment and Pen]

The message of Jesus Christ would be pretty poor fiction, if that’s what it were.