“Worst Science Article Ever?”

This, from Discover Magazine, is just for fun:

You don’t have to look to hard to find bad science writing. Here at Discoblog, we do our best to chronicle, analyze, and explain the worst of it, from the playing hockey with facts to the over-reliance on questionable studies to the always-popular “slapping pseudo-science on a stereotype and declaring bulletproof validation.” But sometimes an article comes along that’s so egregious, so sloppy, so far from anything resembling actual fact, that even we are astonished.

Case in point: “Shopping is ‘throwback to days of cavewomen,’” a piece by Ben Leach at the U.K. Telegraph. It refers to a study (we use the term loosely) led by David Holmes of Manchester Metropolitan University, which “found” that “skills that were learnt as cavemen and women were now being used in shops.”

[Link: Worst Science Article Ever? Women “Evolved” to Love Shopping | Discoblog | Discover Magazine]

On the other hand, what if Holmes is right?

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